KEY MESSAGES
- Description: The Kenya Market Assistance Program aims at professionalizing milk production centers and acting positively on the whole value chain of the sector. Support to small farmers little active in markets by formalizing their production
- Specificity: Connection with professional services (KPMG, PKF...)
- Impact: +70% in productivity
FUNCTIONING
DEVELOPMENT OF MARKET ACCESS FOR SMALL MILK PRODUCERS THROUGH FOUR ACTION LEVERS
Professionalization of milk platform centers
> Connection with professional service companies (KPMG, PKF)
Professional management services for milk suppliers and aggregators
> NTIC-driven solutions to current supply
Stimulating greater demand for breeding and veterinary services
> Circulation of good practices
Improvement for input distribution and retail (rural network agents)
> Hay marketing
> Retail outlet BDS : branding, customer centric store layout and stock/inventory and service feedback mechanism.
> Providers of genetic and health services for the livestock
SCOPE
KENYA
140 000 milk producers
BUDGET
£ 55 M Still to be financed:
£ 25 M until 2019
IMPACTS
Agricultural productivity
+70% productivity increase
Climate change
Development of farms more resistant to climate hazards through diversication toward the dairy sector
Sustainable dev. goals
+$ 2 M of additional income for 67 000 milk producers