KEY MESSAGES

- Description: The Kenya Market Assistance Program aims at professionalizing milk production centers and acting positively on the whole value chain of the sector. Support to small farmers little active in markets by formalizing their production
- Specificity: Connection with professional services (KPMG, PKF...)
- Impact: +70% in productivity

 

FUNCTIONING

DEVELOPMENT OF MARKET ACCESS FOR SMALL MILK PRODUCERS THROUGH FOUR ACTION LEVERS
Professionalization of milk platform centers
> Connection with professional service companies (KPMG, PKF)

Professional management services for milk suppliers and aggregators
> NTIC-driven solutions to current supply

Stimulating greater demand for breeding and veterinary services
Circulation of good practices

Improvement for input distribution and retail (rural network agents)
Hay marketing
Retail outlet BDS : branding, customer centric store layout and stock/inventory and service feedback mechanism.
Providers of genetic and health services for the livestock

 

SCOPE

KENYA
140 000 milk producers

 

BUDGET

£ 55 M Still to be financed:
£ 25 M until 2019

 

IMPACTS

Agricultural productivity
+70% productivity increase

Climate change
Development of farms more resistant to climate hazards through diversication toward the dairy sector

Sustainable dev. goals
+$ 2 M of additional income for 67 000 milk producers